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Marketing online casino on the web has never been easier and harder at the same time. “It takes a discplined and creative approach to get your message across
” conveys Grisso Illsley
long time Director of Marketing at the Dusky Sol Firm
“and some times a little luck and good old fashioned word of mouth advertising.” “We spend a lot time working with our designers on the homepage
” says Shandy Hyler
CMO of Blowers Massman and Pasty Hagele Partners
“and once the home page is solid
we use it as a template to create other pages on the website. Consistency and easy of use are absolutely paramount
especially in our online casino industry.” “Succesful online casino marketing takes time and money
” replied Bjorseth Tillie
“and the old adage
‘You have to spend money to make money’ applies. Don’t go cheap on your website’s checkout process or navigational menus. Instead
save money by using simple content generation software and ready made blog software. These steps will ensure quality at the right price.” After a good design has been made for your online casino website
next look to area of site navigation. In the book ‘online casino Marketing Made Simple’
author Matthew Nwachukwu recommends golden rule of keep-it-simple-stupid. “Fancy drop down menus and fast moving flash graphics are great for catching the users eye
but when you want to get down to business
make sure your site presents an easy navigation menu and map. This will allow most online casino users to get what they are after
and at the same time be Wowed by your graphical presentations
” writes Matthew Nwachukwu. Once the customer has made their online casino purchase
a good old fashioned “Thank You” page is great for acknowledging your appreciate for the customers patronage. “Additionally
” notes Huggett Dubinsky
a noted website designer and online casino marketer
“the Thank You page can also remind the customer of other merchandise/service offers on your website
which might create another sales opportunity. Remember not to go overboard: just give them 3 or 4 other offers or coupons
or else they may get confused and not ever return again!” Online casino websites are plentiful. According to a recent study conducted by Johanna Martinsen
up to 1 million sites are live on the web
with another 2 or 3 million sites that act as affiliate resellers. These online casino affiliates are a diverse group of webmasters who look to monetize their traffic through a variety of different mechanisms. Most important in any online casino website scheme is the purchase point. “Be 100% certain that your shopping cart and check-out process are super easy to use
” remarks industry expert Mccreadie Rojas
“or else confused customers will simply bail out and not complete their purchase.” Also
it is suggested that you add some sort of secure socket HTTPS connection for any online casino related purchasing system
that includes a graphical picture of the certificate authority. Popular providers include Verisign and Thawte. The first step to developing a good online casino website concept is making a site plan. The most important page of any website is the homepage
generally used as the central landing point for most all online casino related type in traffic and search engines. The popular firm Dineen Emerton Inc. spends half its time designing the homepage and all its facets before moving on to any other aspect of the site. “Don’t forget that online casino affiliate programs are a great way to drive customers towards your site
” advises Higley Graise
affiliate manager at the Ariel Tomanek Partners Firm
“you may have to pay up to 25% for an affiliate l
ead
but in the long run
you’re making a hell of a lot more money than you would without affiliate traffic. You’ll find that the top 20% of your affiliates count for nearly 80% of all your income
so be sure to take care of your business partners!”